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Nizar Baki

Executive revenue leader specializing in Enterprise SaaS, cloud, AI, and cybersecurity

WebNEED.comUniversity of Texas at San AntonioAustin, TX24 Years ExperienceExecutive LevelWorks On-Site

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About

Enterprise GTM and partner-sales leader with Microsoft ecosystem experience, focused on Azure, AI, SaaS, and professional services growth through MSP partners. Stands out for combining strategic partner recruitment and co-sell execution with large-enterprise deal leadership, including a $7M airline digital transformation contract closed in 3 months.

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Key Strengths

  • Owned GTM for Microsoft-focused partner motion targeting enterprise and mid-market high-growth MSPs
  • Recruited 30 partners in one year across MSP levels
  • Drove 22% YoY sales growth
  • Strong partner ecosystem and co-sell strategy execution
  • Built vertical GTM strategy for AI PSA company focused on healthcare
  • Structured partner prioritization using segmentation, capabilities, customer base, and geography heatmaps
  • Designed pipeline generation across field GTM and channel GTM motions
  • Applied account-based marketing for large enterprise accounts
  • Delivered 25% qualification rates for enterprise pipeline and 300-400% pipeline coverage
  • Closed a $7M airline digital transformation deal in 3 months
  • Managed complex C-suite sales cycles with CIO and CFO stakeholders
  • Led ROI-based transformation selling tied to revenue, operations, and customer outcomes
  • Navigated procurement, legal, and IP ownership issues to close deals
  • Negotiated commercial terms with only 8% discount on a large enterprise contract

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Experience

Chief Revenue OfficerWebNEED.com · Jan 2025 – Present
Chief Revenue OfficerWeb3Firewall · Jan 2023 – Jan 2024
Chief Revenue OfficerHaboob Cybersecurity Services · Jan 2022 – Jan 2023
Vice President of Cloud & Security Managed Services SalesLightStream · Jan 2021 – Jan 2022
Chief Operating Officer & Chief Revenue OfficerHaboob Cybersecurity Services · Jan 2017 – Jan 2021
Director of Professional & Consulting Services SalesMicrosoft · Jan 2014 – Jan 2017
Director of Azure Sales & MarketingMicrosoft · Jan 2010 – Jan 2014
CRM Sales ManagerMicrosoft · Jan 2006 – Jan 2010
Strategy Consulting ManagerInCode Telecom Group · Jan 2004 – Jan 2006
E-Commerce Program ManagerSun Microsystems · Jan 2000 – Jan 2003

Education

University of Texas at San Antoniomaster, Investment Management
University of Texas at San Antoniobachelor, Finance

Awards

  • BOLD Coaching Award - Microsoft Professional Services
  • STARS Award - Sun Microsystems Professional Services

Skills

P&L ManagementCoachingForecastingCRMGo-to-Market StrategyBusiness DevelopmentPipeline ManagementStrategic PlanningCustomer SegmentationDigital TransformationDevOpsBusiness IntelligenceMarketingCloud MigrationE-Commerce

Languages

English

Certifications

PMPPRINCE2 FoundationPRINCE2 PractitionerAWS Cloud Practitioner EssentialsAWS Solutions Architect Associate TrainingMicrosoft Azure FundamentalsAI Design & Maturity ModelMachine Learning

Publications

1 publication

Dot-comE-commerceTechnology

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Typically responds within 24 hours

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Nizar BakiExecutive revenue leader specializing in Enterprise SaaS, cloud, AI, and cybersecurity