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Pamela Labarta

Director-level sales leader specializing in hospitality, events, and business development

Live! Casino & HotelAnne Arundel Community CollegeHanover, MD18 Years ExperienceDirector Level

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About

National sales leader with a rare mix of hospitality, venue, production, and district energy business development experience. She has led teams, built strategy and forecasting discipline, and delivered standout results including 138% of annual goal at Live!, top-seller performance at Vicinity Energy, and an 8-figure 30-year infrastructure deal involving city and state stakeholders.

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Key Strengths

  • Led national sales teams, currently managing 11 people
  • Exceeded revenue goals at Live! with 138% of 2025 goal and 128% of 2024 goal
  • Grew negotiated rate agreements by 500%
  • Top seller at Vicinity Energy for 2 consecutive years
  • Exceeded individual revenue goals by 140% in 2021 and 145% in 2022
  • Generated over $13M in new opportunities to bid at PRG
  • Closed an 8-figure, 30-year steam and chilled water agreement
  • Built new-market expertise quickly, completing 12 courses to pivot into district energy
  • Strong complex deal leadership across city, state, legal, operations, and C-suite stakeholders
  • Disciplined pipeline management and forecasting using Salesforce and regular inspection cadence
  • Hands-on sales leadership with coaching, proposal oversight, and performance management
  • Strategic prospecting focused on fit, timing, and client intent rather than volume

Reference Highlights

Moderately Recommended
  • excellent at connecting with people internally and externally
  • strong networking ability
  • strong relationship-building
  • expanded services with an existing customer
  • hit revenue targets in the Baltimore district
  • willing to travel to support other districts
  • collaborative with sales teams across districts
  • proactive in learning procurement requirements
  • resourceful in using internal resources
  • go-to person for CRM
  • maintained strong CRM discipline
  • held team accountable for CRM updates
  • asked tough questions
  • demonstrated leadership among peers
  • people liked working with her

Pamela's references speak for themselves. Let us connect you.

Experience

Director of SalesLive! Casino & Hotel · Jan 2023 – Present
Account ExecutiveVicinity Energy · Jan 2020 – Jan 2025part-time
Director, Business DevelopmentProduction Resource Group · Jan 2014 – Jan 2017
Senior Sales ManagerSheraton · Jan 2012 – Jan 2014
Sales Manager/Wedding SpecialistDoubleTree by Hilton · Jan 2011 – Jan 2012
Sales ManagerHoliday Inn · Jan 2008 – Jan 2009
Executive Assistant/Event CoordinatorRipken Baseball · Jan 2006 – Jan 2008

Education

Anne Arundel Community Collegeassociate, Business Management

Languages

English

Certifications

AHLA Hospitality Sales CertificationMaryland Gaming LicenseTPC Technical Certifications

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Connect with Pamela

Pamela already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Already have an account?

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Pamela LabartaDirector-level sales leader specializing in hospitality, events, and business development