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Pamela Labarta
Director-level sales leader specializing in hospitality, events, and business development
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About
National sales leader with a rare mix of hospitality, venue, production, and district energy business development experience. She has led teams, built strategy and forecasting discipline, and delivered standout results including 138% of annual goal at Live!, top-seller performance at Vicinity Energy, and an 8-figure 30-year infrastructure deal involving city and state stakeholders.
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Key Strengths
- Led national sales teams, currently managing 11 people
- Exceeded revenue goals at Live! with 138% of 2025 goal and 128% of 2024 goal
- Grew negotiated rate agreements by 500%
- Top seller at Vicinity Energy for 2 consecutive years
- Exceeded individual revenue goals by 140% in 2021 and 145% in 2022
- Generated over $13M in new opportunities to bid at PRG
- Closed an 8-figure, 30-year steam and chilled water agreement
- Built new-market expertise quickly, completing 12 courses to pivot into district energy
- Strong complex deal leadership across city, state, legal, operations, and C-suite stakeholders
- Disciplined pipeline management and forecasting using Salesforce and regular inspection cadence
- Hands-on sales leadership with coaching, proposal oversight, and performance management
- Strategic prospecting focused on fit, timing, and client intent rather than volume
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