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RC Casey
Director-level sales executive specializing in digital advertising and GTM transformation
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Enterprise sales leader with deep Amazon experience who has built and scaled teams from 8 to 75 people and carried revenue targets up to $500M. They combine large-scale leadership with hands-on deal execution, including a $2M net new Revlon win that unlocked broader category expansion, and have repeatedly been brought in to build or rebuild teams in high-growth and post-layoff environments.
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Key Strengths
- Led enterprise SaaS sales teams from 8 AEs up to 75 people across frontline and second-line management
- Owned revenue targets up to $500M
- Scaled hiring with 600+ interviews conducted
- Closed a $2M net new strategic deal with Revlon
- Strong cross-functional stakeholder alignment across sales, finance, operations, merchandising, and agencies
- Built repeatable sales mechanisms using 1:1s, team meetings, WBRs, and metric audits
- Experienced in multi-threading complex enterprise deals using MEDDIC
- Improved AE outbound performance through structured persona-based email coaching
- Built go-to-market process and internal playbooks for new advertising solutions at Amazon
- Deep experience in Amazon retail and advertising environments
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