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Sandra Pearce
Executive Marketing Leader specializing in B2B growth, brand strategy, and revenue expansion
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About
Growth and brand marketing leader with experience repositioning product-centric brands into differentiated narratives (e.g., reframing MrSteam as a wellness brand) and driving measurable pipeline and organic growth. Built and scaled ABM and multi-channel acquisition programs with tight sales alignment, including landing Ewing Irrigation and turning it into a distribution partner worth ~$20M annually. Known for using KPI feedback loops to inform product development and rebranding to unlock regional growth.
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Key Strengths
- Led brand repositioning from product aesthetics to wellness benefits, driving higher conversion and consistent revenue growth
- Delivered measurable demand-gen gains: +20% B2B leads, +40% consumer leads, +30% organic traffic
- Improved dealer/retailer sell-through vs competitors at a 4:1 ratio
- Scaled acquisition via ABM to land Ewing Irrigation and convert into a distribution partner, generating ~$20M annual business
- Built tightly aligned sales+marketing automation workflows with personalized multi-channel sequences and sales-triggered follow-ups
- Data-driven iteration: used KPI shortfalls to drive new product development and rebrand 3 products, achieving 30% QoQ growth for 3 quarters
- Strong cross-functional brand governance: created guidelines and ensured adoption through training and sales involvement to prevent off-brand legacy materials
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