Vetted Graphic Designers

Edgar Abarca

Screened ReferencesStrong rec.

Director-level Graphic Designer and Corporate Marketing Leader specializing in brand systems and B2B design

27y exp

“Marketing creative/designer with experience at Ushur creating enterprise-facing sales enablement and brand systems, focused on simplifying complex AI-driven product messaging without losing technical accuracy. Builds scalable Figma-based foundations and templated workflows (including lightweight short-form video) to support high-volume output across teams, using structured async collaboration via Slack and PDF markup reviews.”

“Marketing creative/design systems specialist who led the Renew Communities rebrand end-to-end (logo, typography, color, layout rules) with an emphasis on clarity and scalability across digital, environmental, and print. Builds lightweight, opinionated Figma systems and modular content frameworks for high-volume output, and produces multi-platform marketing video edits using CapCut/Final Cut Pro with reusable templates in an async remote collaboration cadence.”

“Marketing designer with hands-on experience delivering high-impact physical brand experiences, including end-to-end trade show booth/space design for Payactiv across 5+ events (booth layouts, walls, print collateral, and swag) with heavy cross-functional and vendor coordination. Also builds scalable Figma systems for frequent landing-page production and produces lightweight marketing videos in CapCut using templates, AI background removal, and platform-specific exports.”

“Marketing/brand designer with lead design experience on Aurelio's Pizza creative (including a responsive website redesign that improved mobile engagement and 'Order Now' clicks). Also contributed to maintaining and scaling a Figma design system at Cars, upgrading components for Auto Layout consistency and enabling high-volume, modular campaign production with strong async collaboration (Slack/Figma/Jira).”

“Marketing designer with experience across education (Perfection Learning), member benefits platforms (National Purchasing Partners), healthcare marketing (San Francisco Health Plan), and Autodesk—spanning high-polish print/digital creative, scalable Figma design systems, and rapid multi-channel video production. Known for building modular component/template libraries that enable high-volume output while maintaining brand consistency and clarity, and for collaborating effectively with growth/UA and product teams in remote async workflows.”

“Unity gameplay engineer with AAA experience who built a highly configurable weather/day-night system (clouds/rain/sun-moon/stars) that influenced core gameplay decisions (vehicles, time-of-day, farming/animal needs). Also has hands-on multiplayer experience with Photon Fusion (including client-backend communication and physics sync troubleshooting) and has set up CI/CD and build pipelines.”

“CRM/lifecycle marketer at Paper Mart who grew from coordinator to owning strategy across email, SMS, loyalty, web push, and social. Stands out for using customer personas and segmentation to materially improve efficiency and engagement, including cutting sends by 46% while increasing click rates by nearly 150%, and optimizing abandonment flows to protect margin without hurting performance.”

“Marketing creative/designer who combines creative direction, illustration, and web design with scalable Figma design systems for high-volume output. Uses a hybrid traditional + GenAI workflow for lightweight marketing videos (3D rendering in Adobe Substance, AI animation via Pika, final typography/motion in After Effects) and builds modular template frameworks to generate many on-brand variations quickly in collaboration with UA/growth and product teams.”