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Carrie Vincent - Managing Director / Studio Director / Senior Associate in Seattle, WA

Carrie Vincent

Executive Design & Strategy Leader specializing in global studio leadership and service innovation

GenslerUniversity of OregonSeattle, WA29 Years ExperienceExecutive Level

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About

Operations and consulting leader with ~30 years’ experience scaling and stabilizing creative/consulting organizations, including growing frog’s Seattle office from a 3-person seed team to nearly 60 and serving as interim MD at ustwo. Known for diagnosing friction across people/projects/P&L, implementing operating rhythms and stage-gated delivery systems, and driving profitability improvements through client rate-structure redesign and executive decision-making coaching.

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Key Strengths

  • Scaled frog Seattle office from 3-person seed team to ~60 while maintaining organizational quality
  • Built and implemented a rigorous operating cadence (forecasting, goals/rhythms, stage-gated delivery) to support rapid growth
  • Interim global MD experience at ustwo; stabilized utilization and margins via goals, operating rhythms, and performance management
  • Deep client and commercial analysis (top-client, multi-year contract/MSA review) to redesign billing rate structures
  • Improved profitability while preserving key client relationships using stair-stepped rate increases and transparent, empathetic communication
  • Able to reframe engagements from product/digital transformation to executive coaching to unblock decision-making
  • Creates decision-making clarity by reducing decision-makers while maintaining stakeholder inclusion and visibility into true initiative costs

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Experience

Managing Director / Studio Director / Senior AssociateGensler · Jul 2021 – Feb 2025
Acting Global Managing Directorustwo · Jun 2019 – Feb 2021
VP & Regional General Manager, EMEAfrog · Apr 2015 – Aug 2018
Interim General Manager, Shanghaifrog · Jun 2017 – Apr 2018
General Manager, Austinfrog · Jul 2014 – Apr 2015
General Manager, Seattlefrog · Apr 2008 – Apr 2014
Experience Planning DirectorCole & Weber United · Jul 2000 – Mar 2008
Creative Insights ManagermarchFIRST · Nov 1995 – Jun 2000
Office set-up & managementDevin Associates Engineering · Jan 1989 – Jan 1994
Serving associateThe Quays · Jan 1994 – Jan 1994

Education

University of Oregonbachelor, Journalism & English Literature (1993)

Languages

English

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Carrie VincentExecutive Design & Strategy Leader specializing in global studio leadership and service innovation