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Carrie Vincent

Executive Design & Strategy Leader specializing in global studio leadership and service innovation

Seattle, WAManaging Director / Studio Director / Senior Associate29 years experienceExecutiveArchitecture & PlanningDesignConsulting
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About

Operations and consulting leader with ~30 years’ experience scaling and stabilizing creative/consulting organizations, including growing frog’s Seattle office from a 3-person seed team to nearly 60 and serving as interim MD at ustwo. Known for diagnosing friction across people/projects/P&L, implementing operating rhythms and stage-gated delivery systems, and driving profitability improvements through client rate-structure redesign and executive decision-making coaching.

Experience

Managing Director / Studio Director / Senior AssociateGensler
Acting Global Managing Directorustwo
VP & Regional General Manager, EMEAfrog
Interim General Manager, Shanghaifrog
General Manager, Austinfrog
General Manager, Seattlefrog
Experience Planning DirectorCole & Weber United
Creative Insights ManagermarchFIRST
Office set-up & managementDevin Associates Engineering
Serving associateThe Quays

Education

University of Oregonbachelor, Journalism & English Literature (1993)

Key Strengths

  • Scaled frog Seattle office from 3-person seed team to ~60 while maintaining organizational quality
  • Built and implemented a rigorous operating cadence (forecasting, goals/rhythms, stage-gated delivery) to support rapid growth
  • Interim global MD experience at ustwo; stabilized utilization and margins via goals, operating rhythms, and performance management
  • Deep client and commercial analysis (top-client, multi-year contract/MSA review) to redesign billing rate structures
  • Improved profitability while preserving key client relationships using stair-stepped rate increases and transparent, empathetic communication
  • Able to reframe engagements from product/digital transformation to executive coaching to unblock decision-making
  • Creates decision-making clarity by reducing decision-makers while maintaining stakeholder inclusion and visibility into true initiative costs

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Languages

English

Skills

Commercial GrowthHuman-Centered DesignGlobal Team LeadershipBrand PositioningService StrategyPlatform StrategyBrand HealthInsightsMarket AnalysisTrend AnalysisCross-Functional CollaborationCross-Service CollaborationPractice LeadershipPortfolio ManagementGovernance