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David Selsberg
Executive Operations Leader (COO/CFO) specializing in scaling SaaS startups
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Startup/scale-up operations leader who repeatedly builds lightweight but rigorous operating systems (OKRs/KPIs, agile/Lean cadences, PMO, financial controls, People Ops) from scratch and through change resistance. Cites measurable outcomes including 38% faster execution, 12x user growth, major cost reductions, and valuation increases (e.g., $6M to $56M in <12 months) across companies including DocuGuardian, Washify, NxtWash/NextWash, and Parkidy.
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Key Strengths
- Built full startup operating system from scratch (OKRs, KPIs, agile planning, financial systems, SOPs, governance)
- Improved execution speed by 38% and reduced iteration cycles by 35% via OKR + agile/Lean operating cadence
- Implemented People Ops infrastructure (onboarding, leveling, performance management, compensation) to support scaling
- Supported 12x user growth, 40% cost reduction post-MVP, and valuation increase from $2M to $5M (DocuGuardian)
- Led Lean Six Sigma-based process redesign and PMO rollout to reduce redundancies by 35% (Washify)
- Enabled valuation jump from $6M to $56M in under 12 months through KPI alignment and standardized workflows (Washify)
- Scaled multi-state operations with minimal resources by implementing automation/controls, cutting admin work ~50% and reducing OpEx 17%
- Strong prioritization and scalability approach (impact vs effort, foundational decision rights, modular systems, pilot-refine-scale)
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