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George Jones
Executive sales leader specializing in radio and media advertising
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About
Broadcast sales leader who has owned a multi-million-dollar station revenue number at WGPR Detroit and built the operating discipline, forecasting rigor, and consultative sales culture to drive year-over-year growth. Stands out for combining strategic account expansion, public-sector deal navigation, and cross-functional media partnerships—evidenced by growing a law firm account to 4x spend, delivering 2,000+ attendees for a Detroit workforce campaign, and transforming an underperforming HD-2 channel through the SportsRap partnership.
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Key Strengths
- owned multi-million-dollar station revenue as General Sales Manager at WGPR Detroit
- built sales operating rhythm with weekly pipeline reviews and stage-based forecasting
- improved forecast accuracy and pipeline quality within one quarter
- grew revenue year over year in a competitive market
- shifted team from transactional to consultative selling
- rebuilt account planning and performance accountability across the sales team
- expanded Chris Camper & Associates from a 6-month test to 18 consecutive months at 4x original spend
- navigated public-sector procurement constraints to launch DESC campaign in one week
- delivered over 2,000 attendees for Detroit Employment Solutions Corporation job fair
- closed an 8-month SportsRap partnership negotiation for 107.5 HD-2
- turned an underperforming HD-2 channel into a high-engagement revenue-generating asset
- aligned sales, programming, engineering, and leadership around strategic channel transformation
- strong trust-building and objection handling in complex negotiations
Reference Highlights
- consistent high billing performance
- grew revenue 15%–20% annually as General Sales Manager
- promoted into senior leadership
- highly recruited by other radio groups
- valuable sales leader
- held teams to high performance standards
- 95% employee retention
- aligned team to company vision and purpose
- deep knowledge of education and government customers
- strong understanding of client business needs
- generated $250,000–$300,000 annually in education accounts
- strong with numbers
- trusted with forecasting and pipeline reporting to CEO
- developed General Manager readiness
- sole negotiator on radio station acquisition
- completed proper due diligence
- persistent negotiator over 10–12 months
- doubled investment within 13 months after acquisition
- recognized internally as a rainmaker
- gift for bringing departments together
- empathetic listener
- uses humor to defuse tension
- builds trust across teams
- willing to roll up his sleeves
- supports promotions, sales, and operations directly
- strong influence on key talent retention
- maintained and grew revenue after leadership transition
- competitive drive
- leads by example
- genuine demeanor
- kind and relatable with clients
- grew revenue by $11 million over 7 years
- tailored budgets and projections to individual seller strengths
- set clear and attainable goals
- created measurable growth steps
- avoided demoralizing targets
- strong public education sector connections
- leveraged relationships to grow business
- highly analytical
- kept team on target through weekly meetings
- helped grow Detroit Public Schools into a top-billing client
- generated over $500,000 in billing from Detroit Public Schools
- effective negotiator
- collaborative leadership style
- ensured stakeholders felt taken care of
- motivated by kids and education
George's references speak for themselves. Let us connect you.
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