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George Jones
Executive sales leader specializing in radio and media advertising
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About
Broadcast sales leader who has owned a multi-million-dollar station revenue number at WGPR Detroit and built the operating discipline, forecasting rigor, and consultative sales culture to drive year-over-year growth. Stands out for combining strategic account expansion, public-sector deal navigation, and cross-functional media partnerships—evidenced by growing a law firm account to 4x spend, delivering 2,000+ attendees for a Detroit workforce campaign, and transforming an underperforming HD-2 channel through the SportsRap partnership.
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Key Strengths
- owned multi-million-dollar station revenue as General Sales Manager at WGPR Detroit
- built sales operating rhythm with weekly pipeline reviews and stage-based forecasting
- improved forecast accuracy and pipeline quality within one quarter
- grew revenue year over year in a competitive market
- shifted team from transactional to consultative selling
- rebuilt account planning and performance accountability across the sales team
- expanded Chris Camper & Associates from a 6-month test to 18 consecutive months at 4x original spend
- navigated public-sector procurement constraints to launch DESC campaign in one week
- delivered over 2,000 attendees for Detroit Employment Solutions Corporation job fair
- closed an 8-month SportsRap partnership negotiation for 107.5 HD-2
- turned an underperforming HD-2 channel into a high-engagement revenue-generating asset
- aligned sales, programming, engineering, and leadership around strategic channel transformation
- strong trust-building and objection handling in complex negotiations
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