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Leonardo Cardenas

Executive sales leader specializing in sports, hospitality, and SaaS revenue growth

On LocationLiberty UniversityRaleigh, NC12 Years ExperienceExecutive Level

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About

Senior sales leader from On Location who built and scaled a multi-property sales and service organization supporting major sports and entertainment partners including the NFL, WWE, UFC, NCAA, and PGA. He created the company’s first inside sales team, introduced pod-based coverage and CRM rigor, and drove an average 54% YoY revenue growth over three years while also expanding premium hospitality demand into international markets.

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Key Strengths

  • Led revenue-generating sales and service operations against a $300M-$400M annual budget
  • Managed a 30-person org spanning inside sales, account executives, and account managers
  • Built the first inside sales team and pod structure to cover a multi-property portfolio
  • Delivered average 54% YoY revenue growth over 3 years
  • Designed segmented sales motions for transactional vs. long-cycle properties
  • Strong pipeline and forecasting discipline with stage definitions, close probabilities, and 3x pipeline coverage standard
  • Enforced CRM hygiene through process rigor and compensation linkage
  • Executed international expansion via Priority Access deposit programs across NFL, WWE, UFC, PGA and other properties
  • Used conversion and win/loss data to manage toward a 52% deposit conversion target
  • Experienced hiring and coaching up to 5 frontline managers with structured onboarding and development metrics
  • Aligns teams through culture, transparency, and change management

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Experience

Vice President of Sales & ServiceOn Location · Sep 2022 – Mar 2026
Director, SalesHarris Blitzer Sports & Entertainment · Oct 2018 – Aug 2022
Senior Manager, SalesHarris Blitzer Sports & Entertainment · Jan 2015 – Dec 2018
Manager, Group SalesHarris Blitzer Sports & Entertainment · Jan 2015 – Dec 2018
Manager, Inside SalesHarris Blitzer Sports & Entertainment · Jan 2015 – Dec 2018
Manager, Business DevelopmentInsightpool · Feb 2014 – Aug 2015
Assistant Varsity Wrestling CoachNorth Raleigh Christian Academy

Education

Liberty Universitybachelor, Kinesiology–Exercise Science

Languages

EnglishSpanish

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Connect with Leonardo

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Typically responds within 24 hours

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Leonardo CardenasExecutive sales leader specializing in sports, hospitality, and SaaS revenue growth