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Maxwell Crystal
Executive B2B sales leader specializing in Enterprise SaaS and ABM
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About
7+ years at Madison Logic with a clear progression from top-performing enterprise AE to team lead to sales manager. Built the team from scratch to 7 reps against a $12M annual quota, delivered 115% of goal, and combines hands-on coaching, data-driven sales process design, and executive-level forecasting with private equity stakeholders.
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Key Strengths
- Built a sales team from 1 to 7 enterprise reps
- Owns a $12M annual quota
- Team achieved 115% of goal last year
- Consistent top-performing sales leader and former top AE
- Closed a $4M enterprise deal
- Strong enterprise and strategic account selling
- Data-driven territory and ICP design
- Effective use of intent data and sales tools to improve rep efficiency
- Hands-on coaching through complex deal cycles
- Strong multithreading and executive relationship building
- Built a sales playbook adopted by other teams
- High-retention team builder in a fast-growth environment
- Disciplined pipeline inspection and forecast accountability
- Experienced presenting forecasts to private equity owners
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