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Roberto Cabrone

Director of Sales specializing in professional sports revenue growth and partnerships

Action Athletic GroupUniversity of British ColumbiaVancouver, Canada21 Years ExperienceDirector Level

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About

Cross-border (US/Canada) hockey advisor with extensive experience on both the business and operations sides across pro, minor, and junior organizations. Leverages deep relationships with coaches/scouts/GMs and a structured evaluation + development planning process to guide families through Prep/Academy, Junior, NCAA, and U Sports pathways; has helped an athlete jump two levels to Junior A via a targeted 6-month training and mental development plan.

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Key Strengths

  • Cross-border (US/Canada) hockey operations and business experience across pro, minor, and junior levels
  • Uses multi-source evaluation (live viewings + trusted contacts + trend analysis) rather than highlights
  • Strong decision-maker network credibility with coaches/scouts/GMs through consistent, high-context referrals
  • Structured family advising approach (pros/cons, prioritization of top factors, multi-season planning)
  • Proven player development outcomes (built 6-month plan; player jumped two levels to Junior A)

Reference Highlights

Strongly Recommended
  • Extremely effective communicator with players, families, and organizations
  • Truly cares about players and families
  • Trusted judgment
  • Sends quality players and quality people
  • Strong relationship builder
  • Tireless work ethic
  • High attention to detail
  • Passionate
  • Personable, relatable, easy to talk to
  • Good at knowing when to press issues and when to ask important questions
  • Solution-oriented; strives for mutual success and avoids conflict
  • Most trusted advisor; pleasure to work with
  • hands-on approach
  • very well prepared
  • always professional
  • to the point communicator
  • hard worker
  • detailed
  • open and honest
  • helped multiple players secure opportunities (e.g., AJHL placement)
  • Excellent communication
  • Strong work ethic
  • Highly responsive (answers late-night/weekend calls)
  • Effective at placing players at higher levels
  • Good at finding best-fit teams for individual player needs
  • Supportive listener to players’ personal situations
  • Provides clear guidance on options and decision-making
  • Creates tangible opportunities for players (e.g., Junior B to Junior A signing)
  • Treats players like his own kids
  • Honest and ethical with players and parents
  • Reliable and committed (willing to travel and put in required time)

Roberto's references speak for themselves. Let us connect you.

Experience

DIRECTOR OF SALESAction Athletic Group · Mar 2021 – Present
ADVISOR / AGENT OWNERDSG Sports Group · Nov 2018 – Present
MANAGER PARTNERBaseline Processing · Dec 2014 – Jun 2018
CHIEF EXECUTIVE OFFICERDominion Card Services · Sep 2012 – Dec 2014
DIRECTOR OF SALESVancouver Whitecaps FC · Aug 2007 – Jun 2012
VP OF SALES & OPERATIONSVictoria Salmon Kings Hockey Team (ECHL) · Jan 2005 – Jun 2007

Awards

  • 2007 ECHL Team of the Year - Ticket Sales Department

Languages

English

Certifications

Marketing and Sales Management - UBC Sauder School of Business

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Roberto CabroneDirector of Sales specializing in professional sports revenue growth and partnerships