Senior Sales & Marketing Manager specializing in retail growth, digital content, and compliance
Markham, CanadaBusiness Development Representative20 years experienceSeniorConsumer GoodsRetailSales
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About
Creator-economy growth and partnerships operator who built and ran RC420 (live DJ/immersive events) alongside the Dreamers ecosystem (content site ~400K annual page views, print/digital magazine distribution, and a physical retreat/venue). Structured repeatable creator partnerships (revenue share/guaranteed minimums) and GTM loops across content, events, hospitality, and subscriptions, driving ~39% average YoY revenue growth and >CA$143K peak annual earnings without paid acquisition.
Experience
Business Development RepresentativeZLAB North America
General ManagerDreamers Farm Retreat
Regional ManagerCannabis Supply Co
Carpentry ApprenticeHistoric Lumber
Editor, Art Director & Website AdministratorBig B Publishing
Sales , Marketing Support & Website AdministratorRAM Lighting
Education
Mohawk Collegeassociate, Advertising/Communications Media (2003)
Key Strengths
Built creator partnership system spanning content, live events, and monetization (RC420 + Dreamers ecosystem)
Drove 39% average YoY revenue growth at Dreamers; peak annual earnings > CA$143K (2023)
Scaled owned-media acquisition engine (~400K annual page views) to drive monetization without paid ads
Designed repeatable partnership structures (revenue share/guaranteed minimums, pilot-first, non-exclusive early)
Launched creator-driven hybrid events GTM program; 20–35% increase in active creators within 90 days
Strong operationalization: systematized event/hospitality logistics via guides and repeatable processes
Data-driven optimization across multi-stream business (content → events → hospitality → subscriptions) using channel revenue and conversion signals
Network-based growth across creator/operator circles leading to sustained inbound creator/partner demand and repeat collaborations
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