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Stephanie Reese

Executive Operations Leader (COO/VP Ops) specializing in SaaS and e-commerce scaling

bookingkitSt. Mary's CollegeBerlin, Germany16 Years ExperienceExecutive Level

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About

Operations leader specializing in building scalable internal systems for startups, from being Spoonflower’s first ops hire (5th employee) to launching its first international Berlin/EMEA office from scratch. At bookingkit, drove measurable operational improvements by implementing a customized OKR framework (+18% goal achievement) and deploying automation/AI tools like Contractbook and kapa.ai to eliminate manual work and save engineering time.

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Key Strengths

  • Built operational workflows as first ops hire at an early-stage company (Spoonflower)
  • Launched first international office in Berlin/EMEA including entity setup and initial hiring
  • Implemented OKRs and improved goal achievement by 18% (bookingkit)
  • Automated contract creation with Contractbook, reducing manual work to near zero
  • Introduced internal AI support (kapa.ai) to reduce developer time spent on employee questions
  • Strong diagnostic approach to inefficiencies via system evaluation + frontline stakeholder input
  • Effective founder/executive mentoring by sharing context, timelines, and elevating absent stakeholder voices
  • Cross-functional hands-on capability across HR, finance, IT ops, and data depending on gaps

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Experience

COObookingkit · Jul 2021 – Jun 2025
VP, Operations & International ExpansionSpoonflower · May 2018 – Feb 2021
General Manager, BerlinSpoonflower · Aug 2015 – May 2018
Engineering ManagerSpoonflower · May 2013 – Feb 2015
Fullstack DeveloperSpoonflower · May 2011 – May 2013
Operations ManagerSpoonflower · Dec 2009 – May 2011

Education

St. Mary's Collegebachelor, Humanistic Studies & French

Awards

  • Development incentive from the company to train and transition to Engineering - Spoonflower

Languages

EnglishFrenchGerman

Certifications

Big Nerd Ranch, Rails BootcampAdvanced Financial Management & Operations Optimization CourseExecutive Leadership & Business Strategy Course

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Connect with Stephanie

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Typically responds within 24 hours

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Stephanie ReeseExecutive Operations Leader (COO/VP Ops) specializing in SaaS and e-commerce scaling