KPI’sLala Lajpat Rai College of Commerce and Economics “Paid media specialist experienced managing high-spend accounts across Google, Meta, and LinkedIn with a focus on qualified lead generation at controlled CPA. Uses a disciplined testing and scaling framework (tracking via GA4/GTM, learning-phase completion, CPA/ROAS guardrails) and has driven a reported ~40% CPA reduction by auditing attribution/funnel issues and restructuring campaigns.”
SaaS Growth MarketingB2B Demand GenerationDemand GenerationFunnel StrategyLead Quality OptimizationPerformance Marketing+97
.png){kind=logo}