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Benjamin Gaston
Mid-level Sales Development Manager specializing in SaaS and outbound revenue growth
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About
Sales leader who grew from top-performing automotive sales into managing BDR/SDR/STR teams across multiple industries, including outsourced sales environments. Stands out for hands-on leadership, building playbooks and onboarding from scratch, and delivering 130% pipeline performance while also bringing creative prospecting instincts from an unconventional auto-sales background.
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Key Strengths
- 5+ years in sales management
- managed BDR/SDR teams of 10 to 24 reps
- cross-industry sales leadership through outsourced SDR/BDR services
- owned $350K pipeline target for STR team
- delivered 130% of pipeline goal in most recent role
- historically achieved roughly 80% to 130% against targets
- built sales playbooks and enablement programs
- hired and ramped a team of 6 at CiraSync
- structured candidate assessment through live pitching and feedback response
- hands-on coaching via live call support and recorded call reviews
- strong pipeline discipline and CRM accountability
- top auto sales performer for 6 consecutive months
- created service-drive sales motion to generate trade-in opportunities
- built a vehicle acquisition team and sourced through Facebook and service drive
- achieved 110% of warranty sales target as business development manager
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