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Craig Anderson
Senior Enterprise Account Executive specializing in SaaS and HR tech
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About
Enterprise retail seller focused on quantified, finance-grade ROI storytelling and pilot-to-expansion motions. Has closed and expanded major logos including Kroger (flagship pilot leading to $200K MRR upsell) and Procter & Gamble (expanded from $20K to $250K MRR), and exceeded a $540K MRR quota two years running (106% in 2024; 116% in 2025) with additional $100K+ MRR wins like Target and First Student.
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Key Strengths
- Closed and expanded large enterprise retail accounts (e.g., Procter & Gamble to $250K MRR)
- Built CFO-ready ROI models that overcome price objections and drive approvals
- Designed and ran measurable pilots (e.g., 90-day pilot across 200 stores)
- Quantified operational impact using customer metrics (e.g., 41% faster time-to-fill; ~$900K/month overtime burn identified)
- Consistent quota overachievement (2024: 106% to goal; 2025: 116% to goal)
- Secured $100K+ MRR deals (Target, First Student)
- Strong executive multi-stakeholder navigation (TA, finance, procurement, ops; CHRO-to-CFO messaging)
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