Reed Wallus

“18-year Google veteran who managed and grew top customer investments, including Rocket Mortgage’s Google Search program—scaling spend from ~$60M/year to $170M/year. Led adoption of ROAS bidding and broad match through rigorous experimentation and forecasting, driving an additional $14.5M spend in 1H 2024 despite a challenging mortgage market.”

“C-level operator and advisor who has led operational transformations at growing companies from ~$100M revenue to multi-billion scale. Focuses on working backwards from a north star to build KPI/decision-owner mechanisms, P&L-linked accountability, and agile org structures—citing outcomes like +500 bps market share gains, millions saved in people costs, and EBITDA acceleration for a PE exit.”

“Growth-creative/performance marketer with hands-on Google Ads experience who expands search-heavy advertisers up-funnel via intent-driven display and remarketing. Demonstrated measurable impact (10% traffic lift at 1.8 ROAS; ~20% ROAS improvement via responsive creative formats) and runs fast, statistically driven creative iteration across Meta/TikTok/YouTube while directing creators and editors.”

“Senior enterprise and public sector sales leader with deep experience running large multi-country organizations across Latin America and the Americas, including $300M+ P&L ownership. At Motorola Solutions, they transformed a transactional sales model into a strategic solutions engine, growing revenue from roughly $55M to over $300M in two years while driving major market share gains and leading complex government modernization deals.”

Rich Espinoza

Screened

Executive sales leader specializing in media distribution and enterprise revenue growth

Los Angeles, CA30y exp

“Senior media sales and distribution executive with 25+ years at NBCUniversal and Sony Pictures Television, leading national account strategy across U.S. broadcast groups, affiliates, and platform distributors. Most notably helped lead Seinfeld renewal negotiations that generated more than $300M in licensing revenue, while also steering distribution strategy through the industry's shift from linear TV to streaming, FAST, and AVOD.”