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Scott Burke
Executive Sales Leader specializing in omni-channel growth and digital transformation
Ottawa, CanadaVice President, Global Sales12 years experienceExecutiveRetailE-commerceApparel & Fashion
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About
Growth/partnership leader with creator-economy experience building purpose-driven partnerships with indigenous artists and community stakeholders, balancing authenticity with scalable revenue. Drove major GTM outcomes including 250% territory revenue growth, 135% attainment on a $12M quota, and a 500+ account ecosystem, plus a 20% retention lift through CRM workflow automation and onboarding optimization.
Experience
Vice President, Global SalesManitobah Mukluks
Sales Manager, North AmericaManitobah Mukluks
Education
University of Windsorbachelor, Political Science (2012)
Key Strengths
- Sourced 50–60 new partners annually via events/tradeshows; scaled to 500+ accounts
- Exceeded $12M quota by 135% and tripled customer LTV
- Led North American expansion shifting from inbound to hunter outbound; drove 250% territory revenue increase
- Built funnel from scratch using cold outreach, networking, and tradeshows; generated 50+ new accounts annually
- Negotiates purpose-driven partnerships by aligning shared impact across finance and community stakeholders
- Improved retention by 20% by identifying onboarding churn leak and automating support via CRM workflows
- Built SOPs/KPIs and served as escalation point to enable a 20+ person team to focus on revenue
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