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Sharon Harrison
Executive CMO specializing in SaaS GTM, brand, demand, and product marketing
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About
Operator with 20 years working alongside founders and 7 years in regulated SaaS, especially higher education/edtech. Currently serves as CMO across five ElevenX Capital portfolio companies and leads Campus Consortium Foundation's incubator efforts, bringing hands-on experience in AI go-to-market, venture formation, and building trust-first SaaS motions in compliance-heavy markets.
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Key Strengths
- Deep regulated-market SaaS expertise in higher education and edtech
- Strong understanding of trust architecture as a competitive moat
- Hands-on AI product sales and marketing in compliance-heavy environments
- Experienced in building GTM motions around complex procurement and budget cycles
- Early-stage venture incubation from idea validation to fundable entity
- Portfolio-level CMO leadership across five companies
- Merger and operating-model integration experience
- Skilled at aligning GTM, brand, and data infrastructure across multiple businesses
- Disciplined founder-style idea evaluation using market, timing, and founder-fit filters
- Pragmatic risk management and willingness to pivot or stop when needed
Reference Highlights
- strong business leadership
- takes ownership of ideas
- drives initiatives through launch
- market-oriented thinking
- focus on scalability
- aligns teams quickly
- decisive under ambiguity
- does not overcomplicate execution
- connects GTM and operations effectively
- thinks across silos
- strong strategic judgment
- cuts through noise
- focuses on adoption and revenue
- improves internal alignment
- disciplined execution
- pragmatic prioritization
- comfortable making trade-offs
- holds teams accountable
- runs tight feedback loops
- adjusts quickly based on performance
- drives predictable pipeline generation
- improves conversion rates
- reduces wasted effort
- faster time-to-impact for new initiatives
- tremendous impact
- forward-thinking
- adept at putting the right team, resources, and systems in place
- excellent and thoughtful communicator
- strong collaborator
- successfully merged marketing efforts across three companies
- created a new vision and plan for a merged entity
- captured brand story effectively
- handled merger pushback well
- transparent and open communication
- explains the why clearly
- involves stakeholders to gain support
- smart and insightful
- willing to challenge product strategy when needed
- effective at gaining alignment
- communicates recommendations clearly to the board
- focuses on impact, not just activity
- established KPI structure and goals
- disciplined in tracking progress and milestones
- removes barriers for her team
Sharon's references speak for themselves. Let us connect you.
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