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Steve Crowell
Executive sales leader specializing in Enterprise SaaS, MarTech, and Retail Media
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About
Enterprise SaaS sales leader who spent 8 years at RevTrax after being promoted from IC, now leading a 4-AE team responsible for $20M+ ARR while still carrying a personal $2M quota. Stands out for driving a GTM repositioning that produced 105%+ ARR growth, building MEDDIPICC-based pipeline rigor, and personally landing marquee enterprise logos like Coca-Cola and expanding them into 7-figure platform deals.
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Key Strengths
- 8 years leading a 4-AE enterprise SaaS team at RevTrax
- Owns team responsibility for $20M+ ARR plus personal $2M quota
- Promoted from IC to sales leader
- Drove GTM repositioning from coupon provider to offer management platform
- Delivered 105%+ ARR growth and 97% net revenue retention
- Closed and expanded Coca-Cola from a $150K land to a 7-figure enterprise deal
- Strong cross-functional alignment across marketing, product, operations, customer success, and client services
- Skilled at multi-threading complex enterprise accounts across brand, IT, procurement, legal/security stakeholders
- Built MEDDIPICC-based pipeline discipline that improved close rates by 25%
- Reduced sales cycle length by 15% through repeatable qualification process
- Effective AE coach on qualification rigor and multi-threaded account strategy
- Value-based enterprise seller focused on stakeholder-specific wins over feature selling
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