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William Russell
Junior Sales Account Executive specializing in outbound B2B logistics sales
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About
Freight broker with high-volume outbound sales experience (80+ cold calls/day) who built a book of business from scratch and closed new accounts bi-weekly. Uses a distinctive, casual cold-call style plus multi-channel outreach (main line, cell, email, text) and AI-driven supply chain research to stand out and improve prospect engagement.
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Key Strengths
- High-volume outbound calling (80+ calls/day)
- Consistent new account closes on a bi-weekly basis
- Creative cold-call opener to disarm prospects and increase engagement
- Multi-channel persistence to reach blocked/ghosting prospects (main line, cell, email, text)
- Strong objection handling and ability to extend call duration to gather more information
- Built book of business from the ground up in an ambiguous environment
- Uses AI to deepen account research (supply chain/product understanding) to improve credibility
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