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Brad Hollo
Executive sales leader specializing in public sector and enterprise technology
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About
Public sector sales leader with a track record of building and scaling revenue in complex government and industrial environments. At Rugged Depot, they built the SLED commercial motion from scratch and grew the business from $3M to $22M, and at Cattron Global they managed 7 manufacturer reps across a multi-country territory while delivering 20% YoY growth.
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Key Strengths
- Built public sector sales function from the ground up
- Grew revenue from $3M to $22M at Rugged Depot
- Owned full commercial process including strategy, hiring, and execution
- Strong SLED sales expertise
- Created direct pursuit model using outbound, RFPs, and trade events
- Led and coached reps on complex public sector buying processes
- Delivered 20% YoY growth at Cattron Global
- Managed 7 manufacturer reps across a multi-country territory
- Expanded growth through complementary products and deeper account penetration
- Led complex public sector deal for Metra in Chicago
- Navigated contracts, engineering, safety, and finance stakeholders
- Disciplined pipeline management with 3x-4x coverage standards
- Strong CRM accountability and forecasting rigor
- Structured manager coaching with measurable action plans and weekly reviews
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