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Connie Laali
Director-level sales leader specializing in healthcare revenue operations
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About
Revenue operations and sales leader from healthcare, wellness, and service-based businesses who specializes in rebuilding fragmented commercial organizations into scalable, accountable growth engines. Most notably, they rebuilt sales infrastructure for a $15M business, scaled the team from 6 to 22, improved show rates by 22%, and helped drive 40% YoY growth across four physical sites and a nationwide remote team.
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Key Strengths
- Built scalable revenue systems across distributed healthcare and service teams
- Rebuilt sales infrastructure for a fragmented $15M organization
- Scaled revenue team from 6 to 22 across sales, SDR, client success, and operations
- Drove 40% YoY growth through pipeline optimization and cross-functional execution
- Improved show rates by 22%
- Led multi-site operations across four physical locations and a nationwide remote team
- Strong pipeline management and forecasting discipline
- Data-driven territory and channel prioritization based on conversion and long-term value
- Improved retention through onboarding and engagement workflow redesign
- Structured manager coaching using leading indicators and clear improvement plans
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