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Gaurav Budhale - US, UK & DUBAI CLIENTS

Gaurav Budhale

Senior Performance Marketing & Media Buying Specialist (Meta-first)

MonksK. J. Somaiya College of Arts and Commerce8 Years ExperienceSenior Level

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About

Senior Performance Marketing Manager with hands-on ownership of high-spend paid acquisition across Meta and Google (plus YouTube/TikTok funnel planning), known for rigorous experimentation and account restructuring. Delivered record performance at BrightChamps by segmenting parents (father vs mother) with tailored creative/LPs, driving 3x spend scale alongside major CTR/CVR/ROAS gains, and has also improved lead quality and ROAS via conditional-logic qualification forms in regulated-style lead gen.

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Key Strengths

  • Owned and scaled $50K+/month paid media across Meta + Google for lead gen
  • Scaled monthly spend 3x while improving CTR 4x, CVR 80%, and ROAS 250% over 6 months (BrightChamps)
  • Audience-personalized creative + landing page strategy (father vs mother messaging) driving major CTR lift
  • High-volume experimentation: tested 50+ creatives, 5+ landing pages, and 30+ audiences; restructured entire ad account
  • Disciplined testing framework using control variants, CBO audience tests, and 80%+ statistical sufficiency
  • Validated unexpected creative winners by re-testing in scaling campaigns (e.g., simple Ramadan lantern creative with highest CTR/lowest CPL)
  • Diagnosed lead-quality decline and restored growth via conditional-logic qualification in lead forms (300% better CVR; ROAS 2x)
  • Data-driven budget reallocation based on platform frequency and CAC; shifted 30% spend to churned/past subscribers for an OTT brand
  • Client-safe performance communication using plain language instead of jargon

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Experience

US, UK & DUBAI CLIENTSMediaMonks · Jul 2025 – Presentfreelance
MANAGER MEDIA STRATEGY & OPERATIONSMediaMonks · Oct 2023 – Jul 2025
SENIOR PERFORMANCE MANAGERBrightChamps Pvt Ltd · Apr 2023 – Sep 2023
MANAGER - BUSINESS STRATEGYMerkle Sokrati (Dentsu) · Nov 2018 – Mar 2023
GUEST RELATIONS EXECUTIVEWNS · Sep 2017 – Nov 2018

Education

K. J. Somaiya College of Arts and Commercebachelor, Psychology (2017)

Skills

Campaign managementReportingLead generationTeam leadershipTeam managementMeta AdsGoogle AdsSlackChatGPTMedia buyingMedia planningPerformance marketingBrand marketingPaid media strategyCampaign execution

Languages

English

Certifications

Facebook Certified Media BuyerFacebook Certified Media Planner

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Typically responds within 24 hours

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Gaurav BudhaleSenior Performance Marketing & Media Buying Specialist (Meta-first)