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Gaurav Budhale
Senior Performance Marketing & Media Buying Specialist (Meta-first)
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About
Senior Performance Marketing Manager with hands-on ownership of high-spend paid acquisition across Meta and Google (plus YouTube/TikTok funnel planning), known for rigorous experimentation and account restructuring. Delivered record performance at BrightChamps by segmenting parents (father vs mother) with tailored creative/LPs, driving 3x spend scale alongside major CTR/CVR/ROAS gains, and has also improved lead quality and ROAS via conditional-logic qualification forms in regulated-style lead gen.
Experience
Education
Key Strengths
- Owned and scaled $50K+/month paid media across Meta + Google for lead gen
- Scaled monthly spend 3x while improving CTR 4x, CVR 80%, and ROAS 250% over 6 months (BrightChamps)
- Audience-personalized creative + landing page strategy (father vs mother messaging) driving major CTR lift
- High-volume experimentation: tested 50+ creatives, 5+ landing pages, and 30+ audiences; restructured entire ad account
- Disciplined testing framework using control variants, CBO audience tests, and 80%+ statistical sufficiency
- Validated unexpected creative winners by re-testing in scaling campaigns (e.g., simple Ramadan lantern creative with highest CTR/lowest CPL)
- Diagnosed lead-quality decline and restored growth via conditional-logic qualification in lead forms (300% better CVR; ROAS 2x)
- Data-driven budget reallocation based on platform frequency and CAC; shifted 30% spend to churned/past subscribers for an OTT brand
- Client-safe performance communication using plain language instead of jargon
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