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Samuel Lee
Executive Sales Leader specializing in Enterprise SaaS GTM and global revenue growth
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About
Revenue/sales operations and GTM builder for early-stage startups who designs repeatable sales processes (CRM pipeline stages, MEDDPICC, Challenger Sales) and operating cadences (OKRs) to improve conversion and forecasting. Also mentors product/technical founders—e.g., through the Canadian Technology Accelerator—helping a fintech founder establish segmentation, metrics, and an outbound motion that produced early recurring revenue and investor readiness.
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Key Strengths
- Built scalable sales & revenue operations structure at an early-stage AI startup
- Implemented CRM pipeline framework with standardized qualification (MEDDPICC) and automated reporting
- Drove measurable improvements in conversion rates and forecasting accuracy within months
- Uses structured 30-day operational audits (data review, call shadowing, deal reviews, stakeholder 1:1s) to identify bottlenecks
- Change management through co-creating processes with teams to drive adoption and buy-in
- Established cross-functional alignment via quarterly OKRs across sales, marketing, and product
- Mentored technical/product-oriented founders on GTM, metrics, and scalable operating cadence
- Helped an early-stage fintech (via Canadian Technology Accelerator) move from sporadic inbound to consistent outbound and early recurring revenue
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