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Samuel Lee - Head of Sales in Hoboken, NJ

Samuel Lee

Executive Sales Leader specializing in Enterprise SaaS GTM and global revenue growth

SINAI TechnologiesWest Virginia UniversityHoboken, NJ14 Years ExperienceExecutive Level

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About

Revenue/sales operations and GTM builder for early-stage startups who designs repeatable sales processes (CRM pipeline stages, MEDDPICC, Challenger Sales) and operating cadences (OKRs) to improve conversion and forecasting. Also mentors product/technical founders—e.g., through the Canadian Technology Accelerator—helping a fintech founder establish segmentation, metrics, and an outbound motion that produced early recurring revenue and investor readiness.

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Key Strengths

  • Built scalable sales & revenue operations structure at an early-stage AI startup
  • Implemented CRM pipeline framework with standardized qualification (MEDDPICC) and automated reporting
  • Drove measurable improvements in conversion rates and forecasting accuracy within months
  • Uses structured 30-day operational audits (data review, call shadowing, deal reviews, stakeholder 1:1s) to identify bottlenecks
  • Change management through co-creating processes with teams to drive adoption and buy-in
  • Established cross-functional alignment via quarterly OKRs across sales, marketing, and product
  • Mentored technical/product-oriented founders on GTM, metrics, and scalable operating cadence
  • Helped an early-stage fintech (via Canadian Technology Accelerator) move from sporadic inbound to consistent outbound and early recurring revenue

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Experience

Head of SalesSINAI Technologies · Mar 2025 – Present
Head of SalesRetrain.ai · Oct 2023 – Feb 2025
MentorSilicon Valley Fintech Canadian Technology Accelerator · Dec 2023 – May 2024part-time
Head of Sales (Fractional)EXtrance · Sep 2023 – Presentpart-time
ConsultantDarwinian Ventures · Sep 2023 – Presentfreelance
Co-FounderCancerPath · Aug 2022 – Oct 2023
Head of SalesEveryTalent · May 2022 – May 2023
VP of Sales, North AmericaRodeo · Dec 2019 – May 2022
ConsultantGlia · Jun 2019 – Dec 2019freelance
Head of Sales, Director of Sales (North America & EMEA)Contently · Jan 2018 – Jun 2019
Head of Sales (North America & EMEA)Vainu.io · Jan 2017 – Jan 2018
Director of SalesYieldify · Mar 2015 – Nov 2017
Team Leader/Account Executive (Enterprise)Oracle Company · Sep 2013 – Mar 2015
Director of SalesAmerican Income Life (TorchMark) · Sep 2011 – Aug 2013

Education

West Virginia Universitybachelor, Business Management

Awards

  • Top 25 WorkTech Vendor - WorkTech Awards (Retrain.ai)
  • #1 Bootstrapped Startup Company in the Nordics (2017) - Vainu.io
  • 2025 Verdantix Green Quadrant recognition for ESG and sustainability solutions - SINAI Technologies

Languages

EnglishKorean

Certifications

Meta - Digital Marketing Manager CertificationLinkedIn – How to Motive Your Sales TeamsLinkedIn – Building and Managing a high Performing Sales Team

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Samuel LeeExecutive Sales Leader specializing in Enterprise SaaS GTM and global revenue growth