Santhosh Kalaikumar

“Performance marketer with experience owning $50K+/month budgets across Google Search, Bing, Meta, LinkedIn, TikTok, and email for lead-gen and e-commerce. Demonstrated measurable efficiency gains (cut CPL in half from $150 to $75) through GA4-driven optimization and structured creative/landing page testing, and has a track record of quickly diagnosing channel issues (e.g., Performance Max) and reallocating spend to restore ROAS/conversion growth.”

“Operations and supply chain leader who has launched new service lines and driven large-scale process modernization—most notably spearheading a shift from fax/phone ordering to EDI to boost throughput and reduce staffing needs. Has executive committee leadership experience as a Chief Supply Chain Officer and has also project-managed clinical service expansions in outpatient healthcare settings using Microsoft Project (which they’ve taught as an adjunct professor).”

“Performance marketer experienced managing $50K+/month+ budgets across major DSPs and social/video platforms (TTD, DV360, Meta, Amazon, LinkedIn, TikTok, Reddit, CTV/streaming). Highlighted a multi-channel campaign for a Chicago architectural boat tour that used pixel-based purchase tracking to achieve an 8:1 ROAS and drive millions in attributed sales, with a disciplined testing and optimization cadence.”

“18-year Google veteran who managed and grew top customer investments, including Rocket Mortgage’s Google Search program—scaling spend from ~$60M/year to $170M/year. Led adoption of ROAS bidding and broad match through rigorous experimentation and forecasting, driving an additional $14.5M spend in 1H 2024 despite a challenging mortgage market.”

“C-level operator and advisor who has led operational transformations at growing companies from ~$100M revenue to multi-billion scale. Focuses on working backwards from a north star to build KPI/decision-owner mechanisms, P&L-linked accountability, and agile org structures—citing outcomes like +500 bps market share gains, millions saved in people costs, and EBITDA acceleration for a PE exit.”

“Growth-creative/performance marketer with hands-on Google Ads experience who expands search-heavy advertisers up-funnel via intent-driven display and remarketing. Demonstrated measurable impact (10% traffic lift at 1.8 ROAS; ~20% ROAS improvement via responsive creative formats) and runs fast, statistically driven creative iteration across Meta/TikTok/YouTube while directing creators and editors.”