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Terry Permaul
Director-level sales leader specializing in retail, distribution, manufacturing, and SaaS growth
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About
Veteran sales leader who moved into management in 2000 and has spent 15+ years leading teams from 4 to 62 people across CPG, telecommunications, and business solutions. He has managed sales volumes up to $300M, consistently delivered 101% to 150% quota attainment, and combines hands-on coaching, structured pipeline discipline, and scalable hiring/onboarding processes to drive growth.
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Key Strengths
- 15+ years of sales management experience
- Led teams ranging from 4 to 62 people, including sales reps and regional sales managers
- Managed sales volume from $2.5M to $300M
- Delivered 101% to 150% quota attainment
- Built growth through account segmentation and targeted expansion strategies
- Improved forecast accuracy and sales cycle velocity through pipeline discipline
- Strong pre-management IC track record with 100% to 130% quota attainment
- Sold across SMB, mid-market, and enterprise segments
- Experience in CPG, telecommunications, and business solutions
- Built structured hiring and onboarding processes for fast-growing AE teams
- Coached reps through complex mid-market deals to six-figure wins
- Effective at executive relationship building and multistakeholder sales
Reference Highlights
- delivered strong results
- met revenue targets
- met new account targets
- promoted based on results
- improved team performance through training
- attention to detail
- focus on customer needs
- delivered on customer expectations
- helped win large accounts from competitors
- overachieved revenue targets
- hands-on coach
- built and hired the team
- structured onboarding approach
- developed rep autonomy in negotiations
- improved team productivity
- passion for improving others' capability
- delivered most of what he was hired to do
Terry's references speak for themselves. Let us connect you.
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