Parker Ball

“Paid media specialist with experience owning high-spend campaigns and shifting traditionally print-focused clients into digital (direct-sold + programmatic). Uses Xandr DSP and a KPI-driven full-funnel approach across Meta/Google/TikTok, with hands-on optimization, creative/audience testing, and campaign triage (e.g., resolving ad fatigue via frequency caps).”

PAVEL A ASPIAZU

Screened

Senior Paid Media (SEM/PPC) Manager specializing in Google Ads and Meta performance marketing

McLean, VA26y exp

“Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.”

“18-year Google veteran who managed and grew top customer investments, including Rocket Mortgage’s Google Search program—scaling spend from ~$60M/year to $170M/year. Led adoption of ROAS bidding and broad match through rigorous experimentation and forecasting, driving an additional $14.5M spend in 1H 2024 despite a challenging mortgage market.”

“C-level operator and advisor who has led operational transformations at growing companies from ~$100M revenue to multi-billion scale. Focuses on working backwards from a north star to build KPI/decision-owner mechanisms, P&L-linked accountability, and agile org structures—citing outcomes like +500 bps market share gains, millions saved in people costs, and EBITDA acceleration for a PE exit.”

“Growth-creative/performance marketer with hands-on Google Ads experience who expands search-heavy advertisers up-funnel via intent-driven display and remarketing. Demonstrated measurable impact (10% traffic lift at 1.8 ROAS; ~20% ROAS improvement via responsive creative formats) and runs fast, statistically driven creative iteration across Meta/TikTok/YouTube while directing creators and editors.”