Vetted E-commerce Professionals

Bryanna Arreola

Screened

Senior Digital Marketing leader specializing in fashion e-commerce and brand growth

Los Angeles, CA8y exp

“CRM/lifecycle marketer with hands-on ownership of promotional campaign calendars and Braze-based welcome journeys across email and SMS. Demonstrates a structured execution process using Asana, plus practical personalization and testing experience that improved engagement and lifted AOV through product recommendations.”

“Solo developer who built and operated an AI debate product end-to-end, from architecture and deployment through observability and post-launch stabilization. They show strong practical LLM production experience—using Vercel AI SDK, OpenAI, Langfuse, Mem0, and custom RAG—while improving latency to sub-4 seconds, driving failures near zero, and cutting LLM usage by 20%.”

“Entrepreneur and turnaround operator who recently sold a patented mobile + connected TV (CTV) technology startup. Took the product from concept and use-case definition through market testing, product planning, and GTM traction, ultimately converting a prospective client presentation to a European regional digital media company into an acquisition; also advises on turnarounds including stalled VC investments.”

“Performance marketer who owned $50K+/month spend across Google, Meta, and Microsoft for Wild Earth Dog Food, turning Google into the top revenue channel and citing 10x month-over-month revenue growth. Strong focus on continuous A/B testing (VWO) across creatives, copy, landing pages, audiences, and bid strategies, plus hands-on troubleshooting of tracking/pixel issues and clear client-facing reporting.”

“Paid media performance marketer focused on DTC growth, owning high-spend Meta/Google accounts and executing a rigorous creative-led testing and scaling framework. Diagnosed a major efficiency decline (MER ~45%) and reversed it by fixing creative/copy and funnel-message mismatch, ultimately driving 259% sales growth in 2 months while bringing MER below 20%.”

“Cloud/distributed-systems engineer who has shipped real-time, offline-capable ledger/expense infrastructure and solved tricky cross-layer production bugs (carrier handoff retries causing duplicate writes) using packet captures and device logs. Also built modular Python ETL/catalog pipelines for e-commerce with config-toggled plugins for customer-specific pricing/SKU rules, and iterated product changes directly with on-site fulfillment operators using feature flags.”

Michelle Engberg

Screened

Senior Creative & Multimedia Design Lead specializing in social-first campaigns and short-form video

9y exp

“Marketing-focused visual/motion designer who leads high-polish campaign concepts through rollout across social, motion, print, and OOH. Notable for building scalable Figma systems and modular creative frameworks that enable fast, consistent high-volume production (including localization) and for streamlining workflows with AI and mid-cycle QA to hit tight deadlines while balancing multiple stakeholder goals.”

“Bootstrapped founder of FAMRO LLC with 15+ years spanning startups and corporate roles, including COO experience at an AI/ML startup that built a retail marketing analytics product using camera feeds. Also worked on a clean-tech venture, EnerIO, which won 1st position from Pakistan and was invited to pitch at the GCIP/GEF event in San Francisco in 2015.”

“Mid-market BDR at ShipBob with standout performance (156% to quota; $8M in SQLs in a single quarter) who leverages firsthand ecommerce operator experience to run sharp, persona-based outbound and discovery. Known for reviving cold opportunities via multi-threading across Ops/Finance/CX and maintaining rigorous Salesforce documentation for clean AE handoffs.”

“Built and launched his own free-to-play mobile trivia games (Unity/Xcode/Android Studio), monetizing through IAPs and multiple ad networks (AppLovin/Chartboost/AdMob). Combines hands-on implementation with growth and analytics rigor—Facebook Ads + ASO, and daily tracking of retention, crashes, conversion, and LTV:CAC—plus a clear approach to A/B testing and live events tooling.”