Rupali Jaiswal

About

Growth and digital marketing professional in gaming/creator ecosystems who sources and negotiates creator partnerships and runs performance-driven GTM campaigns across Meta, Google, programmatic, affiliates, in-app, email, and SMS. Demonstrated measurable impact including +30% users and +25% revenue in 3 months, +20% downloads in 2 weeks via creator activations, and a referral loop that doubled referral-driven installs in 6 weeks.

Experience

Education

Key Strengths

• Sourced and closed creator network partnerships using engagement and audience-overlap analysis
• Performance measurement and attribution using tracking links and unique promo codes tied to downloads and in-app purchases
• Drove 20% increase in game downloads in 2 weeks by activating 3 creators from personal network
• Led multi-channel GTM across Meta, Google, programmatic, affiliates, in-app, email, and SMS; achieved 30% user growth and 25% revenue uplift in 3 months
• Built real-time cross-channel KPI dashboards and reallocated spend to address underperforming channels
• Reduced creative fatigue via frequent creative rotation and segment-specific messaging to sustain CTR at scale
• Designed and optimized referral acquisition loop; time-limited rewards increased referral rate by 40% and doubled referral-driven installs in 6 weeks
• Improved referral quality by shifting incentives toward meaningful in-app actions (not just sign-ups) to reduce churn