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Rupali Jaiswal
Mid-level Digital Marketing & Account Management Specialist
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About
Growth and digital marketing professional in gaming/creator ecosystems who sources and negotiates creator partnerships and runs performance-driven GTM campaigns across Meta, Google, programmatic, affiliates, in-app, email, and SMS. Demonstrated measurable impact including +30% users and +25% revenue in 3 months, +20% downloads in 2 weeks via creator activations, and a referral loop that doubled referral-driven installs in 6 weeks.
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Key Strengths
- Sourced and closed creator network partnerships using engagement and audience-overlap analysis
- Performance measurement and attribution using tracking links and unique promo codes tied to downloads and in-app purchases
- Drove 20% increase in game downloads in 2 weeks by activating 3 creators from personal network
- Led multi-channel GTM across Meta, Google, programmatic, affiliates, in-app, email, and SMS; achieved 30% user growth and 25% revenue uplift in 3 months
- Built real-time cross-channel KPI dashboards and reallocated spend to address underperforming channels
- Reduced creative fatigue via frequent creative rotation and segment-specific messaging to sustain CTR at scale
- Designed and optimized referral acquisition loop; time-limited rewards increased referral rate by 40% and doubled referral-driven installs in 6 weeks
- Improved referral quality by shifting incentives toward meaningful in-app actions (not just sign-ups) to reduce churn
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