Vetted Marketing Professionals in the Los Angeles Metro

Steven Zavala

Screened ReferencesStrong rec.

Director-level growth marketer specializing in DTC e-commerce and CPG

Los Angeles, CA10y exp

“Lifecycle/CRM marketing leader from the wine and beverage space who has owned high-volume email/SMS programs end-to-end and translated CRM insights into broader revenue strategy. Stands out for combining rigorous process design, cross-channel automation, and personalization testing to drive measurable gains, including a 45% lift in incremental email revenue and $1.6M in incremental on-site upsell/cross-sell revenue.”

“Growth creative lead with hands-on experience running end-to-end paid creative tests for major music/entertainment campaigns at UMG, including a vinyl sale push that cut CPA by 20%+ in a tight promo window. Known for a modular ad-building approach (hooks/value prop/proof/CTA) and platform-native optimization across Meta, TikTok, and YouTube, plus strong label/creative-team alignment and QA discipline (including tracking).”

Wingho Lam

Screened

Mid-level Growth Marketer specializing in performance marketing and lifecycle funnels

Huntington Beach, CA3y exp

“Lifecycle/CRM marketer who built automated post-visit, re-engagement, and abandoned-cart programs with behavioral segmentation and UTM-based attribution. Delivered strong measurable impact in 90 days: +42% repeat visits, membership conversion from 3% to 15%, 1,500 five-star reviews, and growth to $100k MRR, while also aligning ops/front-desk messaging for a consistent customer journey.”

“Growth-creative marketer with experience optimizing evergreen campaigns (including Laserfiche document management) by testing landing page/offer strategy—e.g., routing search traffic to a buyer’s guide ebook—and reporting sustained 4:1 ROAS. Emphasizes disciplined A/B testing (isolating single variables like CTAs) across Meta/TikTok/YouTube and applies funnel-stage CTA learnings to improve performance.”

“CRM/lifecycle marketing strategist with hands-on ownership of campaign strategy, audience definition, QA oversight, and performance analysis across onboarding, re-engagement, nurture, retargeting, and winback programs. Particularly strong in experimentation design, offer testing, and using behavioral/purchase data to personalize messaging and improve sales outcomes, though not a direct Braze builder.”

Lavanya Aggarwal

Screened

Mid-level Product Marketer specializing in GTM strategy for tech and media

Los Angeles, CA4y exp

“Marketing/paid social creative lead who recently ran a 3-month campaign for the Shortzy! app, owning strategy through QA while coordinating freelancers on a small budget. Combines entertainment/on-set direction experience with performance marketing fundamentals (A/B testing, CPA/ROAS/CTR) from Google Marketing certification work, plus conversion assets like landing pages and subscription messaging.”

Melissa Floyd

Screened

Senior Lifecycle & CRM Marketer specializing in email/SMS automation and retention

Costa Mesa, CA12y exp

“Lifecycle/CRM marketer from 5.11 Tactical who uses CDP-driven segmentation and rigorous testing to unlock incremental revenue and retention. Built post-purchase triggers that generated ~6,000 incremental repeat buyers and ~$1M in incremental revenue in a month, and proved the value of an underserved women’s segment (higher AOV/CTR) to secure increased investment and enable dynamic personalized email content.”