Vetted Founders in the Los Angeles Metro

Carlos Arambula

Screened ReferencesStrong rec.

Principal & Senior Brand/Marketing Leader specializing in go-to-market, multicultural and digital growth

Manhattan Beach, CA37y exp

“Brand and growth marketer with experience spanning global CPG and corporate brands through to healthcare/pharma and financial services. Known for consumer-insight-led repositioning and measurable, digital-first acquisition (notably CTV), plus executing U.S. market entry and scaling distribution into major retailers and pharmacies within months.”

“Customer Success leader with deep ad tech expertise who owned enterprise accounts end-to-end, including Bank of America, driving ad fraud down from ~8–10% to <1% in ~3 months and resolving spikes through data-driven investigations. Experienced partnering cross-functionally as a PM to build analytics dashboards and using user stories to align Product/Engineering/Sales and influence roadmap priorities; also supports land-and-expand via paid benchmarking/industry data upsells.”

“Merchandising and buying leader with experience at Rue Gilt, Zappos, and Fisker, owning end-to-end category strategy, OTB, and vendor negotiations across multi-channel e-commerce. Known for structuring high-impact vendor deals (tiered cost breaks, exclusivity, vendor-funded markdowns) and using SKU-level analytics to drive outsized results, including 15% sales growth/8% margin improvement on a $55M category and 80% YoY profit growth from partnership agreements.”

“Backend engineer who has built end-to-end data and platform systems across domains: a Scala/Java media data warehouse with a custom query language and Elasticsearch search, plus production security patterns (RBAC, RLS, audit trails) including a telehealth platform. Also demonstrated strong operational rigor by using feature-flagged side-by-side migrations and by catching ecommerce checkout edge cases that were dropping revenue.”

“Beauty category/program manager with experience running end-to-end brand campaigns across subscription/assortment and eCommerce, including line planning, inventory pacing, and demand generation. Has negotiated directly with a global beauty conglomerate using pricing tests and scale-based proposals, sustaining the partnership through regular reporting/insights and helping drive onboarding of additional brands.”