Vetted Marketing Professionals in California

Steven Zavala

Screened ReferencesStrong rec.

Director-level growth marketer specializing in DTC e-commerce and CPG

Los Angeles, CA10y exp

“Lifecycle/CRM marketing leader from the wine and beverage space who has owned high-volume email/SMS programs end-to-end and translated CRM insights into broader revenue strategy. Stands out for combining rigorous process design, cross-channel automation, and personalization testing to drive measurable gains, including a 45% lift in incremental email revenue and $1.6M in incremental on-site upsell/cross-sell revenue.”

“Growth creative lead with hands-on experience running end-to-end paid creative tests for major music/entertainment campaigns at UMG, including a vinyl sale push that cut CPA by 20%+ in a tight promo window. Known for a modular ad-building approach (hooks/value prop/proof/CTA) and platform-native optimization across Meta, TikTok, and YouTube, plus strong label/creative-team alignment and QA discipline (including tracking).”

Leah Kenehan

Screened

Senior CRM & Lifecycle Marketing Manager specializing in retention and customer growth

Valencia, CA19y exp

“Senior CRM/lifecycle marketer who has grown from email execution into full-funnel campaign ownership, spanning strategy, segmentation, deployment, and performance analysis. Brings hands-on experience with Simon Data, Iterable, and Moveable Ink, plus interim people leadership managing a team of six while driving retention and rebooking campaigns in a travel/hospitality-style DTC environment.”

“Early-stage/first sales hire profile with strong outbound motion and process-building experience. Self-sourced and closed a $2.8M Yahoo deal (8-month cycle) using a shared mutual plan to manage stakeholders and timelines, and has recent mid-market ACV wins selling Mapistry to environmental compliance managers by enabling champions to secure internal budget. Has also implemented MEDDICC and built foundational GTM assets (e.g., Quantcast’s first sales deck used in $2B+ of closed business).”

Wingho Lam

Screened

Mid-level Growth Marketer specializing in performance marketing and lifecycle funnels

Huntington Beach, CA3y exp

“Lifecycle/CRM marketer who built automated post-visit, re-engagement, and abandoned-cart programs with behavioral segmentation and UTM-based attribution. Delivered strong measurable impact in 90 days: +42% repeat visits, membership conversion from 3% to 15%, 1,500 five-star reviews, and growth to $100k MRR, while also aligning ops/front-desk messaging for a consistent customer journey.”

“Growth-creative marketer with experience optimizing evergreen campaigns (including Laserfiche document management) by testing landing page/offer strategy—e.g., routing search traffic to a buyer’s guide ebook—and reporting sustained 4:1 ROAS. Emphasizes disciplined A/B testing (isolating single variables like CTAs) across Meta/TikTok/YouTube and applies funnel-stage CTA learnings to improve performance.”

“CRM/lifecycle marketing strategist with hands-on ownership of campaign strategy, audience definition, QA oversight, and performance analysis across onboarding, re-engagement, nurture, retargeting, and winback programs. Particularly strong in experimentation design, offer testing, and using behavioral/purchase data to personalize messaging and improve sales outcomes, though not a direct Braze builder.”

Eugene Nelepko

Screened

Executive growth leader specializing in AI-powered SaaS, marketplaces, and e-commerce

San Francisco, CA13y exp

“Growth leader with strong zero-to-one and systems-building experience across e-commerce and retail media. Most notably, they proposed and launched a new retail media division from scratch, presold demand before product build, and scaled it to $1.5M ARR with 85% margin, while also building data-driven lifecycle and acquisition systems that materially improved activation and CAC efficiency.”