Vetted Content Strategy Professionals

“Growth/brand leader who drives measurable revenue outcomes through rebrands, GTM execution, and multi-channel acquisition. Has delivered on-time/on-budget website + brand rebuilds via sourced expert partners, improved conversion from 3% to 8% for an MSP using outsourced outbound, and helped an industrial manufacturer exceed a $2M revenue goal by reaching $3M through repositioning and market expansion.”

“Growth/partnerships operator in the creator ecosystem who runs creator-led GTM launches and brand collaborations (not yet a traditional gaming studio partnership). Has executed a baby wellness program launch using Facebook/TikTok/Instagram plus live Zoom Q&As and co-branded partnerships, and designed outcome-based email re-engagement loops to improve repeat engagement; helped drive a campaign that led to a SEA creator award.”

“Lifecycle and growth marketer with partnership experience at Kobo Rakuten, including co-marketing promotions with ebook/anime authors measured via CTR and conversions. Has led GTM user-acquisition initiatives across paid media partnerships and lifecycle marketing, using CAC/LTV/retention to optimize campaigns and referral incentive loops, and leverages a personal network to accelerate pilots and reduce sales-cycle time.”

“Beauty category/program manager with experience running end-to-end brand campaigns across subscription/assortment and eCommerce, including line planning, inventory pacing, and demand generation. Has negotiated directly with a global beauty conglomerate using pricing tests and scale-based proposals, sustaining the partnership through regular reporting/insights and helping drive onboarding of additional brands.”

“Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.”

“Content/marketing professional with 15+ years in high-velocity, real-time campaigns (e.g., Rock in Rio; global brands like Coca-Cola) driving engagement and community growth. Positions this playbook for Web3 by tying narrative and distribution to a "social-to-wallet" funnel, iterating rapidly based on engagement and onchain drop-offs to drive actions like TVL and user acquisition.”

“Marketing & communications leader in the nonprofit/community ecosystem with hands-on experience closing brand partnerships, running online events, and executing segmented GTM campaigns. Demonstrated measurable impact (e.g., 100% engagement lift from an annual contest partnership; personal network driving 25% of attendees for a SickKids fundraiser) and a data-driven approach to growth via first-party data capture and localized newsletter personalization.”

“Creator-led growth and digital marketing professional with experience as a media team lead and agency-side marketer (Furst spark), sourcing and negotiating creator partnerships for events, fintech apps, and lifestyle subscription launches. Runs data-driven, cross-platform campaigns (Instagram, TikTok, YouTube Shorts, Twitter/X) with trackable links and rapid optimization; reports doubling engagement rate in a fintech acquisition experiment and driving repeat creator collaborations.”

“Lifecycle/CRM marketer in the education/music curriculum space who builds segmented nurture programs and tests messaging to drive measurable outcomes. Notably delivered a 70% conversion post-training email sequence to upsell teachers into licensing a full curriculum, and uses tagging/lead magnets to boost opens and event signups by location-based interest.”

“Video producer with 4 years at Berklee College of Music leading end-to-end production for online music education (degree/graduate/non-degree), with clips published via Berklee Online Learning’s YouTube. Combines high-end cinema camera experience (RED KOMODO/V-RAPTOR, Zeiss/Sigma) with deep audio engineering skills (Pro Tools, Logic, Ableton) and social/marketing content leadership for Bean House Productions and a gospel label (Red Alliance Media).”

“Marketing leader who has repeatedly been the first marketing hire, building the function from scratch while aligning sales, product, and leadership around shared positioning and goals. Strong in marketing ops and executive analytics—integrated multiple data platforms to track the full customer lifecycle (CLV, renewals, attribution) and drive KPI-focused decision-making while reducing reliance on vanity metrics.”

“Growth-creative lead focused on scaling paid acquisition profitably across Meta and Google (Search/PMax), with a rigorous testing approach that isolates creative impact and uses ROAS/CPA decision rules tied to breakeven thresholds. Strong in translating performance signals (drop-off, hook effectiveness, audience shifts) into concrete edit lists and modular UGC/influencer-driven creative systems for rapid iteration across Meta, TikTok, and YouTube.”