Vetted Go-to-Market Strategy Professionals

Richie Bavasso

Screened ReferencesStrong rec.

Executive healthcare venture builder specializing in MedTech, digital health, and AI diagnostics

North Charleston, SC32y exp

“Five-time entrepreneur with 25 years across startups, venture studios, and accelerators, including current advisory work with MassChallenge, VentureWell, Scottish Development International, and German Accelerator/Start 2 Group. Most recently helped lead a UK MedTech company through multiple raises totaling over £11M plus grants, while driving FDA clearance, MVP completion, and US customer launch in a tough fundraising market.”

Bill DeVinney

Screened ReferencesStrong rec.

Executive Hospitality & Food/Beverage Operator specializing in multi-unit growth and brand building

Hershey, PA30y exp

“Experienced hospitality operator and entrepreneur with 30+ years of experience, including building businesses for VC- and PE-backed companies. Now self-funding an RTD adaptogenic tea and seltzer startup in Pennsylvania and preparing to launch into the CPG market across retail and e-commerce.”

Sharon Harrison

Screened ReferencesStrong rec.

Executive CMO specializing in SaaS GTM, brand, demand, and product marketing

Baltimore, MD22y exp

“Operator with 20 years working alongside founders and 7 years in regulated SaaS, especially higher education/edtech. Currently serves as CMO across five ElevenX Capital portfolio companies and leads Campus Consortium Foundation's incubator efforts, bringing hands-on experience in AI go-to-market, venture formation, and building trust-first SaaS motions in compliance-heavy markets.”

“Entrepreneurial film producer with 30+ years creating award-winning media who has raised capital for multiple feature-length projects and navigated film-finance realities (escrow funding timelines, investor commitment risk). Applies a business lens to ventures (market sizing, scalability, differentiation) and builds cost-effective GTM using Meta/Facebook ads backed by strong creative storytelling and a broad creative network.”

Jay Johansson

Screened

Senior Growth & Digital Marketing Manager specializing in performance, SEO, and demand generation

21y exp

“Performance marketer with ownership of low-to-mid six-figure monthly spend across Google and Meta, combining SEO leadership with structured A/B testing and landing page optimization. Built cross-department Looker Studio reporting for spend, web, and revenue metrics, and delivered measurable impact including a 40% CPL reduction and significant ranking gains across ~1100 non-branded keywords.”

Shane Weinstock

Screened

Senior Data Scientist & Product Analytics Leader specializing in ML and experimentation

Austin, TX17y exp

“Aspiring founder with ~15 years of experience across varied backgrounds, motivated by frustration with slow, change-resistant large organizations and a desire to bring innovative ideas to market. Familiar with how venture capital/accelerators function (though not directly worked in them) and expresses strong willingness to take entrepreneurial risks.”

“Repeat founder/operator who has raised over $1M across three companies and has hands-on experience advising fundraising, including helping a biotech company secure a $500K+ accelerator round through IndieBio. Brings a strong point of view on early-stage investing, founder quality, and startup traction metrics, with a clear intention to build or lead a company rather than join one long-term.”

“Entrepreneur in debt settlement and consumer lending who expects future funding needs and is oriented toward PE/VC rather than debt until revenues stabilize. Previously left Mosaic to found and scale a process improvement/performance management/tech stack consulting business, using conference speaking and relationship-based selling to win clients and then hiring staff/contractors to expand delivery.”

“Growth/brand leader who drives measurable revenue outcomes through rebrands, GTM execution, and multi-channel acquisition. Has delivered on-time/on-budget website + brand rebuilds via sourced expert partners, improved conversion from 3% to 8% for an MSP using outsourced outbound, and helped an industrial manufacturer exceed a $2M revenue goal by reaching $3M through repositioning and market expansion.”

“Growth/partnerships operator in the creator ecosystem who runs creator-led GTM launches and brand collaborations (not yet a traditional gaming studio partnership). Has executed a baby wellness program launch using Facebook/TikTok/Instagram plus live Zoom Q&As and co-branded partnerships, and designed outcome-based email re-engagement loops to improve repeat engagement; helped drive a campaign that led to a SEA creator award.”

“AI startup co-founder and CTO who helped raise $2.6M in seed funding at RedRex and drove product strategy from ideation through execution. Experienced with rapid experimentation and AI-driven prototyping to validate ideas quickly, and has direct exposure to the VC/accelerator ecosystem (Gener8tor) with a market-first approach to building and pitching startups.”

Peter Pallotta

Screened

Senior Marketing Coordinator specializing in go-to-market content and sales enablement

Toronto, Canada11y exp

“IT-industry partnerships professional focused on sourcing and negotiating vendor relationships based on customer needs, using quoting workflows to structure mutually beneficial deals. Has leveraged vendor relationships to generate inbound client requests and used email + LinkedIn outreach to reach target audiences; no direct experience in gaming or creator ecosystems.”

“Full-cycle B2B seller who says he has never relied on inbound and has consistently self-sourced deals through outbound prospecting. He highlights being the top salesperson at both companies he worked for and cites a 3-month, $150k one-off project sale equal to 10% of annual quota, involving senior research, IT, legal, and procurement stakeholders.”

Brooke Williams

Screened

Executive revenue leader specializing in sales and marketing growth systems

New Braunfels, TX10y exp

“Senior sales leader with deep public sector, municipal, and regulated-industry experience who has led large multi-state territories and delivered 37% YoY growth worth more than $50M at Republic Services. More recently, they have applied that same strategic rigor in consulting, helping a global language services provider expand into manufacturing and win complex public sector business such as the City of Minneapolis.”

“Cross-functional operator at Andium who led founder-level initiatives spanning next-gen product launch + legacy sunset, built decision-driven operating cadences (dashboards, memos, blocker tracking), and drove international expansion after a Series B led by Saudi Aramco. Also supported a $6M strategic opportunity in Australia by coordinating pricing, product feedback loops, and internal alignment across an AI-enabled SaaS + hardware business.”

Brian Carroll

Screened

Principal Cybersecurity & Network Infrastructure Leader specializing in cloud, zero trust, and SIEM

Bakersfield, CA20y exp

“Founder of a self-funded IT management consulting practice specializing in security, compliance, and risk engineering for highly regulated sectors (banking/finance, healthcare, energy, defense, telecom). Uses consulting engagements to build repeatable “military-grade” security foundations and identify recurring pain points, with a longer-term goal of transitioning from consulting into a sustained internal team role for deeper impact.”

“Founding BDR who was the first U.S. sales development hire and helped build the outbound GTM motion from scratch in a resource-constrained startup environment. They consistently performed at 150–200% of quota, contributed to growth from roughly 40k to 1.1M ARR, and show strong creativity in prospecting, messaging, and sales process design.”

Cadmus Balkanski

Screened

Junior Product Marketing Manager specializing in SaaS go-to-market strategy

New York, NY3y exp

“B2B commercial candidate with about two years of experience spanning account management and outbound go-to-market work in an industrial/regulatory environment. He has built campaigns for chemical manufacturers and refiners using EPA data, HubSpot, ZoomInfo, and AI-driven personalization, and cites measurable gains in click-through rates and meetings booked after refining messaging around emissions and compliance pain points.”

“Serial founder/engineer who has raised capital for two prior startups and is now building a mental awareness venture. Drove rapid early traction for Fashom after an organic YouTube unboxing sparked demand, then scaled using influencer-led growth with no paid ads for ~2 years, achieving ~150% YoY growth and staying profitable through COVID.”